of the following are geographic segmentation variables EXCEPT:
A) density
B) city size
C) region
D) VALS
E) statistical area

Name: of the following are geographic segmentation variables EXCEPT: A) density B) city size C) region D) VALS E) statistical area
Brand: Quizplus
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Question

Quizplus · Accepted Answer

VALS (Values and Lifestyles) is a psychographic segmentation variable, not a geographic segmentation variable. The other options - density, city size, region, and statistical area - are all geographic segmentation variables.

Of the Following Are Geographic Segmentation Variables EXCEPT