Which of the following in NOT a criterion to use in forming market segments?
A) The ability to assign buyers to a segment is cost-effective and simple.
B) The result of segmenting will cause an increase in market share or profit.
C) There are significant similarities among buyers in the market segment.
D) There is a potential marketing action to reach the segment.
E) Buyers throughout the entire market have very similar wants and needs.

Question

Quizplus · Accepted Answer

The statement "Buyers throughout the entire market have very similar wants and needs" is not a criterion for forming market segments. In fact, the whole point of segmenting is to identify groups of buyers with different needs and wants so that marketers can tailor their marketing efforts accordingly. The other criteria listed are all important considerations when forming market segments.

Which of the Following in NOT a Criterion to Use