quantity consumed or patronage (store visits)during a specific period is referred to as
A) usage rate.
B) purchase metric.
C) consumption index.
D) consumption rate.
E) demand amount.

Question

Quizplus · Accepted Answer

Quantity consumed or store visits are both measures of usage, and therefore the correct term is "usage rate." Purchase metric refers more specifically to the type of purchase behavior being measured (e.g. number of items per transaction), while consumption index is a more general term used in economics to track consumer behavior over time. Consumption rate is similar to usage rate, but not as commonly used in marketing literature. Demand amount is not a specific marketing term and does not accurately describe the given scenario.

Quantity Consumed or Patronage (Store Visits)during a Specific Period Is