Airline programs that encourage passengers to repeatedly use the same airline focus on usage rate and employ a __________ strategy.
A)rate of recurrence
B)product utilization
C)incidence
D)frequency marketing
E)consumption index

Question

Quizplus · Accepted Answer

Frequency marketing programs are designed to encourage repeat business by offering rewards, incentives, or discounts to customers who use a particular company or brand on a regular basis. These programs are based on the idea that increasing usage frequency leads to higher customer loyalty and profitability.

Airline Programs That Encourage Passengers to Repeatedly Use the Same