The market segmentation strategy known as frequency marketing focuses on
A)trial.
B)the average number of times a person in the target audience is exposed to an advertisement.
C)consumption incidence.
D)turnover.
E)usage rate.

Question

Quizplus · Accepted Answer

Frequency marketing focuses on usage rate, which is the number of times a product or service is purchased or consumed by an individual or group in a specific period. This segmentation strategy is based on the premise that heavy users of a product or service will generate the bulk of the sales and profit for a company. By identifying and targeting these heavy users, companies can develop more effective marketing strategies to maintain and increase their loyalty and usage frequency.

The Market Segmentation Strategy Known as Frequency Marketing Focuses on