Figure 9-9
-Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume a large market (shown by a "3")is three times the size of a small market (shown by a "1").Similarly,assume a medium market (shown by a "2")is twice the size of a small market.The meal occasion (product grouping)that comprises the largest market is
A) breakfast.
B) lunch.
C) between-meal snack.
D) dinner.
E) after-dinner snack.

Question

Figure 9-9
-Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume a large market (shown by a "3")is three times the size of a small market (shown by a "1").Similarly,assume a medium market (shown by a "2")is twice the size of a small market.The meal occasion (product grouping)that comprises the largest market is
A) breakfast. 
B) lunch. 
C) between-meal snack. 
D) dinner. 
E) after-dinner snack.

Quizplus · Accepted Answer

According to the market-product grid, the largest market is a combination of a large market and a product grouping. The meal occasion that has the largest market is determined by multiplying the market size by the percentage of customers who purchase that particular meal occasion. In this case, the largest market has a size of 3, and the meal occasion with the highest percentage is lunch with a percentage of 60%. Therefore, the meal occasion (product grouping) that comprises the largest market is lunch.

Figure 9-9 -Figure 9-9 Above Shows the Market-Product Grid for a Wendy's