advantage of a market-product grid is that it can be used to
A) make cost-cutting decisions under conditions of uncertainty.
B) screen many new product ideas in order to select the one with the best long-run market potential.
C) determine which target market segments to select and which product groupings to offer.
D) select representative samples of consumers for marketing research studies.
E) relate the product life cycle to consumer demand.

Question

Quizplus · Accepted Answer

Market-product grid helps in determining which target market segments to select for a product and which product groupings to offer to those target market segments. It helps in identifying the market opportunities and aids in product development and marketing decisions. It does not relate to cost-cutting decisions, selecting representative samples of consumers, or relating the product life cycle to consumer demand.

Advantage of a Market-Product Grid Is That It Can Be