During its market segmentation process for the Nike Air Jordan XVII,Nike decided to concentrate on affluent teens rather than members of high school basketball teams.This is an example of
A) selecting target market segments to reach.
B) forming products to be sold into groups.
C) developing a market-product grid and estimating size of markets.
D) taking marketing actions to reach target markets.
E) forming prospective buyers into segments.

Question

Quizplus · Accepted Answer

This scenario showcases the process of selecting target market segments, where Nike decided to focus on affluent teens rather than high school basketball teams. Market segmentation involves identifying and targeting specific groups of consumers with relevant marketing messages and products/services. In this case, Nike chose to target a specific group (affluent teens) based on their interests, lifestyle, and purchasing power.

During Its Market Segmentation Process for the Nike Air Jordan