general criteria are often used to select target segments.They include: (1)the size of the market; (2)expected growth of the market; (3)competitive position of the firm with respect to the market; (4)cost of reaching the segment; and __________.
A) compatibility with the organization's objectives and resources
B) potential of a marketing action to reach a segment
C) similarity of needs of potential buyers within a segment
D) difference of needs of buyers among segments
E) potential for increased profit

Question

Quizplus · Accepted Answer

The general criteria for selecting target segments include the size and expected growth of the market, competitive position of the firm, and cost of reaching the segment. The final criterion is compatibility with the organization's objectives and resources, as it is important that the selected segment aligns with the company's goals and capabilities for marketing and serving that segment. Therefore, choice A is the best option for this question.

General Criteria Are Often Used to Select Target Segments