Foods Company is considering expanding beyond the regional market segments now served by its Hellmann's mayonnaise.One criterion management wants to use to evaluate potential new geographic market segments is whether new equipment must be bought to serve each new segment.This is an example of which criterion used to select target market segments?
A) Best Foods' competitive position in the segment
B) Best Foods' created product groupings
C) expected growth of the market segment
D) size of the market segment
E) cost of reaching the segment

Question

Quizplus · Accepted Answer

The criterion being used to select target market segments is the cost of reaching the segment, as management wants to consider whether new equipment must be purchased for each new geographic segment.

Foods Company Is Considering Expanding Beyond the Regional Market Segments