is not recommended that a firm select a target segment that
A) is incompatible with its company's goals or objectives.
B) requires more than one marketing action.
C) has few competitors that target this same segment.
D) would require entry in a global marketplace.
E) has a growth potential that would require increasing the current workforce.

Question

Quizplus · Accepted Answer

Selecting a target segment that is incompatible with a company's goals or objectives could result in a waste of resources and ineffective marketing strategy. It is important for a firm to choose a target segment that aligns with their goals and objectives.

Is Not Recommended That a Firm Select a Target Segment