Figure 9-9
-Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.The strategy most likely to exploit marketing synergies and efficiencies would be to target
A) lunch customers.
B) between-meal snack customers.
C) dinner customers.
D) after-dinner snack customers.
E) dormitory customers.

Question

Figure 9-9
-Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.The strategy most likely to exploit marketing synergies and efficiencies would be to target
A) lunch customers. 
B) between-meal snack customers. 
C) dinner customers. 
D) after-dinner snack customers. 
E) dormitory customers.

Quizplus · Accepted Answer

The Answer of  Figure 9-9
-Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.The strategy most likely to exploit marketing synergies and efficiencies would be to target
A) lunch customers. 
B) between-meal snack customers. 
C) dinner customers. 
D) after-dinner snack customers. 
E) dormitory customers.

Figure 9-9 -Figure 9-9 Above Shows the Market-Product Grid for a Wendy's