Figure 9-9
-Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume a large market (shown by a "3")is three times the size of a small market (shown by a "1").Similarly,assume a medium market (shown by a "2")is twice the size of a small market.The largest potential market segment consists of
A) students that live in a dormitory.
B) students that live in an apartment.
C) students that are day commuters.
D) students that are night commuters.
E) faculty or staff members.

Question

Figure 9-9
-Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume a large market (shown by a "3")is three times the size of a small market (shown by a "1").Similarly,assume a medium market (shown by a "2")is twice the size of a small market.The largest potential market segment consists of
A) students that live in a dormitory. 
B) students that live in an apartment. 
C) students that are day commuters. 
D) students that are night commuters. 
E) faculty or staff members.

Quizplus · Accepted Answer

The largest potential market segment is the combination of medium market and product combination of burgers and fries, which has a total market size of 12 (2 times 3). Among the options given, the only segment that falls under this category is students that live in an apartment.

Figure 9-9 -Figure 9-9 Above Shows the Market-Product Grid for a Wendy's