of the following are criterion used for selecting target market segments EXCEPT:
A) compatibility with the organization's objectives and resources.
B) market size.
C) simplicity and cost of assigning potential buyers to segments.
D) competitive position.
E) cost of reaching the segment.

Question

Quizplus · Accepted Answer

Simplicity and cost of assigning potential buyers to segments is not a criterion for selecting target market segments; it is more related to the process of segmentation itself rather than the selection of target segments.

Of the Following Are Criterion Used for Selecting Target Market