Mott's used an advertising campaign to change the way consumers thought about its applesauce from a dinnertime side dish to a replacement for cooking oil in baking.The advertising message was that using applesauce in baking cuts calories and also makes the resulting baked good healthier.Mott's used a __________ strategy.
A) perceptual mapping
B) product positioning
C) product differentiation
D) product repositioning
E) psychographics

Question

Quizplus · Accepted Answer

Mott's used product repositioning to change the way consumers thought about its applesauce from a dinnertime side dish to a replacement for cooking oil in baking.

Mott's Used an Advertising Campaign to Change the Way Consumers