Apple Market-Product Grid
-the Apple market-product grid shown above for its computer line,the "individuals" consumer segment seems willing to purchase each item in Apple's product line.This allows Apple to enjoy __________.
A) segmentation synergies
B) marketing synergies
C) product synergies
D) 80/20 rule
E) usage rates

Question

Apple Market-Product Grid
-the Apple market-product grid shown above for its computer line,the "individuals" consumer segment seems willing to purchase each item in Apple's product line.This allows Apple to enjoy __________.
A) segmentation synergies 
B) marketing synergies 
C) product synergies 
D) 80/20 rule 
E) usage rates

Quizplus · Accepted Answer

Marketing synergies occur when a company can market multiple products to the same consumer segment, as is the case with Apple's ability to sell various products to the "individuals" segment.

Apple Market-Product Grid -The Apple Market-Product Grid Shown Above for Its Computer Line,the