place a product occupies in consumers' minds on important attributes relative to competitive products is referred to as
A) product repositioning.
B) relative positioning.
C) competitive positioning.
D) product positioning.
E) selective perception.

Question

Quizplus · Accepted Answer

Product positioning refers to how a product is perceived by consumers relative to competitive products on important attributes. It involves creating a unique image and value proposition in consumers' minds through marketing efforts, such as advertising and branding.

Place a Product Occupies in Consumers' Minds on Important Attributes