developing a new breakfast menu,Wendy's had to consider not only the offerings of Burger King and McDonald's but also the
A) monthly breakfast specials from IHOP and Perkins.
B) dormitory breakfast meal plans at surrounding colleges and universities.
C) quick-serve breakfast items from gas stations and convenience stores.
D) local farmer's market that serves a hot breakfast buffet.
E) breakfast cereals sold at local grocery stores.

Question

Quizplus · Accepted Answer

Wendy's is in the fast food industry, and therefore its main competition for the breakfast menu would be other quick-serve breakfast items like those found at gas stations and convenience stores. Options A, B, D, and E are not directly relevant to the quick-serve breakfast industry and would not impact Wendy's menu offerings as much.

Developing a New Breakfast Menu,Wendy's Had to Consider Not Only