Product repositioning refers to
A)the place a product offering occupies in consumers' minds on important attributes.
B)using a market-product grid to place products in their appropriate places on that grid to identify potential untapped markets.
C)changing the place an offering occupies in consumers' minds relative to competitive products.
D)the practice of selling off a firm's least successful product line and redirecting that revenue into a totally new product.
E)the competitive advantage of one product over another.

Question

Quizplus · Accepted Answer

Product repositioning refers to changing the way a product is perceived by consumers in relation to its competitors. It involves changing the product's image, its value proposition or its target market in order to differentiate it from other products and make it more appealing to consumers.

Product Repositioning Refers to