A perceptual map refers to
A)a framework used to compare one firm's product offerings with another firm's offerings in relationship to their relative market share.
B)a framework used to demonstrate the growth or decline of specific market segments within an industry.
C)a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands,as well as its own product or brand.
D)a framework to relate the market segments of potential buyers to the products offered or potential marketing actions by an organization.
E)the place a product occupies in a single consumer's mind on unimportant attributes relative to competitive products.

Question

Quizplus · Accepted Answer

A perceptual map is a visual representation of how consumers perceive the positioning of different products or brands in the market. It enables a manager to see how consumers perceive competing products or brands, as well as its own product or brand, and to identify opportunities for differentiation and positioning in the market. The other choices reflect different marketing frameworks and tools, but do not accurately describe a perceptual map.

A Perceptual Map Refers to