Which of the following data are collected from consumers to develop a perceptual map for a particular product?
A)consumer judgments about the important attributes for a product or brand class
B)a listing of all prospective brands and products
C)managerial judgments about how consumers perceive products
D)rank order of the ratings of an existing brand's preference relative to its competitors
E)detailed explanations of why consumers make the choices they do

Question

Quizplus · Accepted Answer

Consumer judgments about the important attributes for a product or brand class are necessary to develop a perceptual map as it shows how consumers perceive different brands or products in terms of specific attributes they consider important.

Which of the Following Data Are Collected from Consumers to Develop