Head-to-head positioning requires a product to
A)compete with products from competitors of the same size.
B)compete with competitors on similar product attributes but in a different market.
C)compete with competitors on similar product attributes in the same market.
D)compete against very similar products from the same company (its own).
E)compete against a single competitor with an identical offering.

Question

Quizplus · Accepted Answer

Head-to-head positioning requires a product to compete with competitors on similar product attributes in the same market. It is a direct competition where products are compared based on their similar attributes such as quality, price, features, etc. and compete for the same set of customers. This helps in establishing a strong market position and gaining a competitive advantage over rivals.

Head-To-Head Positioning Requires a Product to