In the sneaker market,Reebok and Nike practice __________ positioning since both manufacturers vie for the athletic shoe market with technologically advanced products.
A)psychological
B)perceptual
C)differentiation
D)head-to-head
E)market

Question

Quizplus · Accepted Answer

Head-to-head positioning refers to when two companies compete directly with each other in the same product category. In this case, Reebok and Nike are both competing for the athletic shoe market with advanced products, demonstrating head-to-head positioning.

In the Sneaker Market,Reebok and Nike Practice __________ Positioning Since