Eppie's Used Cars wanted to determine whether straight price discounting worked better than a free gift.It ran two different television commercials on alternate Wednesdays.Commercial A offered 20 percent off Blue Book price for any 4-wheel-drive vehicle on the lot while Commercial B offered a free tent with the purchase of any 4-wheel-drive vehicle at Blue Book price.The offer was the __________ variable.How many people responded to each type of offer was the __________,and would suggest whether straight discounting or a gift incentive was the better strategy for increasing traffic.
A) marketing; dependent variable
B) dependent ; independent variable
C) control data; independent variable
D) independent; dependent variable
E) dependent; control data
Correct Answer:
Verified
Q225: Q226: Q226: potential difficulty with a test market is Q227: test market for a new Kellogg's cereal Unlock this Answer For Free Now! View this answer and more for free by performing one of the following actions Scan the QR code to install the App and get 2 free unlocks Unlock quizzes for free by uploading documents![]()
![]()