skillfully using __________,global marketers can tie positive symbolism to their products,services,and brands to enhance their attractiveness to consumers.
A) cultural symbols
B) visual icons
C) trademarks
D) brand names
E) ethnic emblems

Question

Quizplus · Accepted Answer

Cultural symbols are visual or verbal cues that represent a particular culture or subculture. By skillfully using these symbols, global marketers can tap into the positive values and beliefs associated with a culture and use them to enhance the attractiveness of their products, services, and brands to consumers. For example, a company selling luxury goods might use the symbol of a lotus flower, which is associated with wealth and prosperity in many Asian cultures, to appeal to high-end consumers in those markets.

Skillfully Using __________,Global Marketers Can Tie Positive Symbolism to Their