Parthenon Photo
-Parthenon,shown in the photo above,evokes strong feelings from consumers in Greece.As a result,marketers must be mindful in accessing the meaning of this __________ when developing marketing programs to reach consumers of a specific country.
A) cultural symbol
B) secret codes
C) back translations
D) semantic symbolisms
E) semiotics

Question

Parthenon Photo
-Parthenon,shown in the photo above,evokes strong feelings from consumers in Greece.As a result,marketers must be mindful in accessing the meaning of this __________ when developing marketing programs to reach consumers of a specific country.
A) cultural symbol 
B) secret codes 
C) back translations 
D) semantic symbolisms 
E) semiotics

Quizplus · Accepted Answer

The Parthenon is a cultural symbol that holds significant meaning to Greeks, and therefore marketers must understand and respect this cultural significance when developing marketing programs to reach Greek consumers. Choices B, C, D, and E are not directly relevant to the context of the question.

Parthenon Photo -Parthenon,shown in the Photo Above,evokes Strong Feelings from Consumers in Consumers