primary organizational buying objective is to
A) help the firm achieve its objectives.
B) create an atmosphere of inclusiveness.
C) help smaller companies stay in business.
D) increase the proficiency of its buyers.
E) balance inventory.

Question

Quizplus · Accepted Answer

The primary organizational buying objective is to help the firm achieve its objectives, which could include increasing market share, profitability, or efficiency. While creating an inclusive atmosphere, helping smaller companies, increasing buyer proficiency, and balancing inventory may be secondary objectives, they are not the primary objective.

Primary Organizational Buying Objective Is to