deliberate effort by organizational buyers to build relationships that shape suppliers' products,services,and capabilities to fit a buyer's needs and those of its customers is referred to as
A) buyer development.
B) a supply partnership.
C) a make-buy decision.
D) supplier development.
E) buyer-seller reciprocity.

Question

Quizplus · Accepted Answer

The deliberate effort by organizational buyers to shape suppliers' products, services, and capabilities to fit a buyer's needs and those of its customers is known as supplier development. It involves the buyer working closely with its suppliers to improve their performance, quality, and delivery, and developing long-term partnerships based on trust, cooperation, and mutual benefits. The aim is to create a win-win situation for both parties, where the supplier becomes a strategic partner in meeting the buyer's needs and helping them to achieve competitive advantage.

Deliberate Effort by Organizational Buyers to Build Relationships That Shape