Organizations face three kinds of specific buying situations.They are new buy,straight rebuy,and modified rebuy.Collectively,these situations are referred to as
A) industrial buying behavior.
B) reseller buying behavior.
C) buy classes.
D) selling classes.
E) consideration set.

Question

Quizplus · Accepted Answer

The three specific buying situations - new buy, straight rebuy, and modified rebuy - are collectively referred to as buy classes. Industrial buying behavior and reseller buying behavior are broader categories that encompass these buy classes. Selling classes refers to the different types of salespeople and their strategies, while consideration set refers to the subset of options a consumer considers when making a purchase decision.

Organizations Face Three Kinds of Specific Buying Situations