buy class situation affects buying center tendencies in different ways.If there is one person involved,the problem definition is well-defined,and the buying objective is to find the low-priced supplier,the buy class situation is a
A) new buy.
B) modified rebuy.
C) conditional rebuy.
D) straight rebuy.
E) standard reorder.

Question

Quizplus · Accepted Answer

The given scenario describes a typical straight rebuy situation where one person is involved, the problem definition is clear, and the buying objective is to find a low-priced supplier. In a straight rebuy, the buyer reorders products or services they have bought many times before without any significant modifications to the buying situation.

Buy Class Situation Affects Buying Center Tendencies in Different Ways