a ___________ situation,users,influencers,or deciders in the buying center want to change product specifications,price,delivery schedule,or suppliers.
A) new buy
B) straight rebuy
C) make-buy
D) buy class
E) modified rebuy

Question

Quizplus · Accepted Answer

The situation described is a modified rebuy, where there is a change in product specifications, price, delivery schedule, or suppliers, and the buying center wants to explore new options. A new buy refers to a situation where the organization is buying a product for the first time. Straight rebuy refers to a situation where the organization is buying the same product from the same supplier without any changes. Make-buy refers to a decision of whether to produce a component in-house or buy it from an external supplier. Buy class refers to the categorization of products or services based on their characteristics and the level of involvement required in the buying decision.

A ___________ Situation,users,influencers,or Deciders in the Buying Center Want to Change