buy class situation affects buying center tendencies in different ways.If there are many people involved,the problem definition is uncertain and the time required for a decision is long,the buy class situation is MOST LIKELY a
A) standard buy.
B) straight rebuy.
C) conditional rebuy.
D) modified rebuy.
E) new buy.

Question

Quizplus · Accepted Answer

A new buy situation typically involves many people, an uncertain problem definition, and a longer decision-making process as the organization is purchasing a product or service for the first time.

Buy Class Situation Affects Buying Center Tendencies in Different Ways