buy class situation affects buying center tendencies in different ways.If there are many people involved,both new and present suppliers are considered,and the buying objective is a good solution,the buy class situation is MOST LIKELY a
A) modified buy.
B) new buy.
C) straight rebuy.
D) make-buy.
E) standard buy.

Question

Quizplus · Accepted Answer

In a "new buy" situation, the buying center is likely to involve many people, consider both new and present suppliers, and focus on finding a good solution, as it involves purchasing a product or service for the first time.

Buy Class Situation Affects Buying Center Tendencies in Different Ways