buy class situation affects buying center tendencies in different ways.If there are many people involved,the problem definition is uncertain,and the buying objective is to find a good solution,the buy class situation is MOST LIKELY a
A) modified buy.
B) straight rebuy.
C) conditional rebuy.
D) new buy.
E) standard buy.

Question

Quizplus · Accepted Answer

A new buy situation typically involves many people, uncertain problem definition, and the objective of finding a good solution. In this situation, the buying center needs to go through a complete decision-making process, which includes problem recognition, information search, evaluation of alternatives, and the actual purchase decision. Therefore, a new buy situation is the most likely buy class situation in this scenario.

Buy Class Situation Affects Buying Center Tendencies in Different Ways