buying situation where an organization is a first-time buyer of the product or service is referred to as a
A) buy class.
B) new buy.
C) make-buy.
D) straight rebuy.
E) modified rebuy.

Question

Quizplus · Accepted Answer

A "new buy" is a situation where an organization is a first-time buyer of a product or service. The other options refer to different types of buying situations, but "new buy" specifically fits the description given in the question.

Buying Situation Where an Organization Is a First-Time Buyer of the Product