three types of organizational buy classes are
A) industrial, reseller, and government.
B) consumer goods, industrial goods, and services.
C) users, influencers, and deciders.
D) new buy, make-buy, and modified rebuy.
E) new buy, straight rebuy, and modified rebuy.

Question

Quizplus · Accepted Answer

The three types of organizational buy classes are new buy, straight rebuy, and modified rebuy. Option E lists these three types correctly. Option A lists the types of organizations, not the types of buy classes. Option B lists the kinds of products and services. Option C lists the roles of individuals involved in the buying decision. Option D lists three procurement strategies.

Three Types of Organizational Buy Classes Are