buy class situation affects buying center tendencies in different ways.If there is one person involved,the problem definition is well-defined,and the time required for a decision is short,the buy class situation is a
A) new buy.
B) straight rebuy.
C) conditional rebuy.
D) modified rebuy.
E) standard buy.

Question

Quizplus · Accepted Answer

A straight rebuy is characterized by having one person involved, a well-defined problem definition, and a short decision-making time. This situation involves purchasing the same product or service from the same supplier without any modifications or significant changes in the buying criteria. Therefore, a straight rebuy is the best choice for the given situation. The other options do not fit the criteria described in the question.

Buy Class Situation Affects Buying Center Tendencies in Different Ways