buying situation where users,influencers,or deciders want to change product specifications,price,delivery schedule,or supplier is referred to as a
A) new buy.
B) straight rebuy.
C) modified rebuy.
D) buy class.
E) make-buy.

Question

Quizplus · Accepted Answer

A modified rebuy occurs when the buying situation involves a desire to change one or more aspects of a previously purchased product or service, such as specifications, price, delivery schedule, or supplier. This involves some degree of decision-making, but not as much as a new buy. In a straight rebuy, the purchasing decision is made without any changes to the previously established product or supplier, whereas a new buy involves a completely new product or service purchase. Buy class and make-buy refer to different aspects of the purchasing process, but are not relevant to this question.

Buying Situation Where Users,influencers,or Deciders Want to Change Product Specifications,price,delivery