classes refer to three types of organizational buying situations,which are
A) buy, lease, and rent.
B) new buy, make-buy, and modified rebuy.
C) manufacturing contracts, consulting contracts, and service contracts.
D) new buy, straight rebuy, and modified rebuy.
E) new buy, internal make-buy, and modified rebuy.

Question

Quizplus · Accepted Answer

The three types of organizational buying situations are new buy, straight rebuy, and modified rebuy. A new buy occurs when an organization is purchasing a product or service for the first time. A straight rebuy occurs when an organization is purchasing a product or service that it has purchased before. A modified rebuy occurs when an organization is purchasing a product or service that it has purchased before but is making some modifications or changes to the purchase decision. Options A, C, and E are not correct as they do not represent the types of organizational buying situations.

Classes Refer to Three Types of Organizational Buying Situations,which Are