reorder of an existing product or service from a list of acceptable suppliers is referred to as a
A) new buy.
B) straight rebuy.
C) modified rebuy.
D) standard reorder.
E) make-buy.

Question

Quizplus · Accepted Answer

Straight rebuy refers to the purchase of an existing product or service from an existing supplier without any significant modifications or changes in the buying behavior. This is a routine and straightforward purchasing decision where the buyer knows the product, the supplier, and the terms and conditions of the purchase.

Reorder of an Existing Product or Service from a List