buy class situation affects buying center tendencies in different ways.If there are two or three people involved,the problem definition has only minor modifications,and the time required for a decision is moderate,the buy class situation is a
A) new buy.
B) straight rebuy.
C) conditional rebuy.
D) modified rebuy.
E) standard reorder.

Question

Quizplus · Accepted Answer

In a modified rebuy situation, the buying center is involved in making minor modifications to the problem definition, and the decision-making process is moderately time-consuming, typically involving two or three people.

Buy Class Situation Affects Buying Center Tendencies in Different Ways