which stage of the organizational buying decision process would design and production engineers draft specifications?
A) problem recognition
B) information search
C) alternative evaluation
D) purchase decision
E) value analysis

Question

Quizplus · Accepted Answer

Design and production engineers would be involved in the information search stage of the organizational buying decision process as they gather information and draft specifications for potential solutions to the recognized problem or need.

Which Stage of the Organizational Buying Decision Process Would Design