a purchase is a straight or modified rebuy for a manufacturer,the seller would most likely emphasize a competitive price and __________ in meetings with the purchasing agent.
A) nationwide distribution
B) a reliable supply
C) funds for advertising
D) a quality product
E) a great brand name

Question

Quizplus · Accepted Answer

In a straight or modified rebuy situation, the manufacturer already has experience with the product and understands its quality requirements. Therefore, a seller would most likely emphasize a reliable supply to ensure that the manufacturer can continue their production without any disruptions. While nationwide distribution and a great brand name may be important factors, they are less crucial in a rebuy situation where the manufacturer already has a relationship with the seller. Advertising funds and a quality product are also less important since the manufacturer is already familiar with the product.

A Purchase Is a Straight or Modified Rebuy for a Manufacturer,the