General Electric made a decision to purchase rather than manufacture electric motors for its clothes dryers.The firm used a formal vendor rating system to evaluate suppliers and notified those whose parts did not meet its quality standards.If a supplier failed to correct the problem,GE would drop the firm as a future supplier.Which stage in the organizational buying decision process would GE make this decision?
A) purchase decision stage
B) information search stage
C) postpurchase behavior stage
D) alternative evaluation stage
E) problem recognition stage

Question

Quizplus · Accepted Answer

This decision is part of the postpurchase behavior stage, where GE evaluates the performance of the suppliers and decides whether to continue or discontinue the relationship based on quality standards.

General Electric Made a Decision to Purchase Rather Than Manufacture