Organizational buying behavior is similar to consumer behavior in some ways and different in others.One commonality is that both
A) use five different stages in the purchase decision process.
B) use formal evaluation criteria when choosing among alternative brands.
C) are affected by derived demand.
D) have unlimited options for suppliers.
E) rely on gatekeepers to control product information.

Question

Quizplus · Accepted Answer

Both organizational and consumer buying processes typically involve five stages: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Organizational Buying Behavior Is Similar to Consumer Behavior in Some