first stage in the organizational buying decision process is
A) information search.
B) antecedent states.
C) alternative evaluation.
D) purchase decision.
E) problem recognition.

Question

Quizplus · Accepted Answer

The first stage in the organizational buying decision process is problem recognition, which involves identifying a need or problem that requires a solution. This may be prompted by changes in the internal or external environment of the organization. Once the need or problem is recognized, the organization can move on to the next stage of the process, which is information search.

First Stage in the Organizational Buying Decision Process Is