buy class situation affects buying center tendencies in different ways.If there are two or three people involved,only present suppliers are considered,and the time required for a decision is moderate,the buy class situation is a
A) new buy.
B) straight rebuy.
C) modified rebuy.
D) conditional rebuy.
E) standard reorder.

Question

Quizplus · Accepted Answer

In a modified rebuy situation, the buying center is likely to involve a few people, consider current suppliers, and take a moderate amount of time to make a decision, as some aspects of the purchase are being reconsidered or altered.

Buy Class Situation Affects Buying Center Tendencies in Different Ways