decision-making process that organizations use to establish the need for products and services and identify,evaluate,and choose among alternative brands and suppliers is referred to as
A) the consumer purchase decision process.
B) organizational buying behavior.
C) the industrial purchase procedure.
D) the offering purchase framework.
E) the sustainable procurement process.

Question

Quizplus · Accepted Answer

The term "organizational buying behavior" refers specifically to the decision-making process used by companies and other organizations when they need to purchase products or services. This process typically involves identifying a need, researching potential suppliers and evaluating their offerings or proposals, and ultimately making a decision based on a combination of factors such as price, quality, and service. The other options either do not accurately describe the process or are too narrow in scope.

Decision-Making Process That Organizations Use to Establish the Need for Products