During the third stage of the organizational buying decision process, the organization engages in
A)information search.
B)post-purchase behavior.
C)alternative evaluation.
D)purchase decision.
E)problem recognition.

Question

Quizplus · Accepted Answer

The third stage of the organizational buying decision process is alternative evaluation, where the organization evaluates alternative solutions to the problem or need identified in the problem recognition stage. This involves comparing the features, benefits, and costs of different solutions before making a purchase decision.

During the Third Stage of the Organizational Buying Decision Process