Comparing the stages in a consumer and organizational purchase decision process reveals key differences. When a smartphone manufacturer buys an earbud headset for its units from a supplier, more individuals are involved, supplier capability becomes more important, and the ______________ behavior is more formal.
A)problem outcome
B)information search
C)purchase decision
D)post-purchase evaluation
E)performance review

Question

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The Answer of Comparing the stages in a consumer and organizational purchase decision process reveals key differences. When a smartphone manufacturer buys an earbud headset for its units from a supplier, more individuals are involved, supplier capability becomes more important, and the ______________ behavior is more formal.
A)problem outcome
B)information search
C)purchase decision
D)post-purchase evaluation
E)performance review

Comparing the Stages in a Consumer and Organizational Purchase Decision